Tuesday, March 20, 2018

6 Ways To Build a Successful Business With Your Spouse

6 Ways To Build a Successful Business With Your Spouse
Image credit: Hero Images | Getty Images
 
- Guest Writer
Publicist, Business Owner, Author

Running any successful business can be a difficult and stressful endeavor. Operating a family business can add a whole new level of challenges and dynamics. One husband and wife team has learned how to work together efficiently to grow one of today’s most successful event entertainment companies in New York City.
Fabiola Hesslein and her husband Simon Hesslein, co-founders of the emerging full-service production company Tryon Entertainment, have learned what it takes to build a successful business as a couple. Here are the lessons that I was able to derive from our conversation.

1. Always be clear about your strengths and weaknesses.

Always be very clear about your strengths and weaknesses and how you’ll manage them between the two of you. The temptation is to juggle as many hats as possible in the beginning. But if you both believe there are roles you can’t handle, then seek help to support those areas however you can. The last thing you both want is burnout at the start-up stage.

2. Observe and compliment each other.

Appreciate your spouse’s gifts and talents by observing and complimenting each other. It is an excellent way to strengthen your working relationship and allow you to both to shine individually within the business union -- especially when your team starts to expand. Your team will find leadership and inspiration from both of you.

3. Make sure you both agree on the vision and big picture.

Before launching and diving in together, make sure you both agree on the vision and big picture for your business. List what your successful business affords for the both of you long-term. Communicate if you ever start to see things differently to ensure the business is on track in achieving the end goal.

4. Work-life balance.

Make work-life balance a priority so you both always walk into work with great synergy. Your team will be inspired by this, and it will help maintain great morale and a strong company culture.

5. Celebrate all of your goals and successes as they happen.

Celebrate all your goals and successes as they happen to remind the both of you how well you’re doing as business partners.  

6. Keep the mood light and humorous. 

Try approaching your relationship as you would with your best friend to help set a certain tone at work. Keeping the mood light and humorous will help the well-being of your working relationship.
It seems that with a bit of readjustment, patience and flexibility, it is possible to start and run a successful business with your spouse after all.]

4 Essentials for Succeeding When You Make the Switch to Working From Home

4 Essentials for Succeeding When You Make the Switch to Working From Home
Image credit: Oscar Wong | Getty Images
 
- VIP Contributor
Writer, Consultant, Freedom Advocate, Lifetime Entrepreneur

You’ve seen the ads on social media. The photos and videos of the “laptop lifestyle.” You’ve seen posts from fellow entrepreneurs showing their cars, houses and fancy offices. You’re excited to finally quit your day job and work from the comfort of your home. The thought of taking control of your time, and how you spend your days, is a dream come true. You say goodbye to your coworkers on your last day of “work” and wake up the next day free. You start fresh knowing that your office is 10 feet from your bed.
While it may feel like you’re about to enter the most productive period in your life, there’s something you need to consider. Working from home allows you control, but with that control means your results are tied to your work ethic. You have been used to having someone tell you how to spend your “working” hours. When you punched the clock, you had clear expectations for what you would accomplish during that day. When you work from home, no one is telling you what to do. That means you are responsible for your time -- for maybe the first time in your life.
If you are going to be productive and get the tasks done that build your business, there are four tips that can help. You have a tremendous opportunity if you understand how to maximize it. This can be the most productive period of your life, in which you grow the business you’ve been dreaming about, if you build it the right way.

1. Have a plan for your days and tasks.

It’s amazing and kind of scary how many new entrepreneurs try to “wing it.” There is no plan for how you’ll use your time and for what tasks you need to accomplish. You need a real plan, and you should be consistently updating it. Sit down and map out your year, then break down tasks throughout your months and weeks. Break it down further by planning out your days the night before.
A plan and a list of tasks helps you accomplish your major goals. The good thing is we live in a time with many tools and software. You can download an app or use software for your desktop or laptop. Take advantage of the tools and use them to get organized. Organization is crucial to your productivity as an entrepreneur.

2. Work interrupted for blocks of time.

It's easy to get distracted when you’re at home. Netflix is calling to you. Social media is asking for your time. Emails, unexpected errands and a hundred other distractions can suck you into a black hole of unproductively. Remember, no one is telling you what to do with that time. There is power in working in blocks. You set a specific period of time to work. Make it realistic. You work for an hour and then take a 15-minute break or whatever sequence works for you. Work hard during that block and reward yourself with a break. Don’t try to be a super entrepreneur -- take your breaks.

3. Cut yourself some slack.

There will be days when you’re on fire and days when you don’t get much done. If you have put a plan in place and have figured out your blocks, cut yourself some slack when you have an off day. Entrepreneurship is about freedom. It’s about being in control of your time. You can hit your groove and develop systems to help you accomplish all your goals. Cut yourself slack when you want to take an off day. Take off days. Create a plan that gives you flexibility.

4. Stay accountable.

One of the best ways to stay productive is to have accountability built into your business. Today’s technology and access make that easier. You can join mastermind groups, hire an accountability partner, and team up with entrepreneurial friends. You meet and set plans about what each entrepreneur will accomplish over a specific period of time. Accountability can be a major strategy to help your business grow.
Successful businesses are built when you spend day in and day out putting in the work. It will take a lot of productive days to accomplish your major goals. Working from home is a gift and an opportunity. Make it count by having a plan and using your time wisely.

Thursday, March 15, 2018

5 Marketing Strategies From Major Brands: What You Can Learn From Their Mistakes and Successes

5 Marketing Strategies From Major Brands: What You Can Learn From Their Mistakes and Successes
Image credit: Gregory Rec | Getty Images
 
- Contributor
Marketing Master - Author - Blogger - Dad

Marketing is a spectator sport. We can all learn from each other by observing what brands do in the marketplace, even if we don't have big budgets.
Specifically, we're finding more and more brands making a buzz in the court of social media, and there's something to be learned from every one of them: the good and the, shall we say, not-so-good.

Marketing strategy mishaps

PepsiCo

One of the most newsworthy marketing moments of late came from PepsiCo, which made headlines about snacks designed for women. Twitter lit up like a Christmas tree talking about "Lady Doritos," asking CEO Indra Nooyi to focus on the bigger issues facing women that are making headlines right now. Even Ellen had something to say about it!
The lesson: Before any public announcement, prepare a message track that you have vetted with those closest to you to make sure it all makes sense. Then, make sure you understand the greater consciousness happening in the world and consider it in everything you say and do.

Ram

We recently enjoyed an entire buffet of Super Bowl commercials, many of them scoring quite well with consumers. But, one commercial, in particular, failed to resonate the way the company must have hoped. Ram Trucks used a voiceover clip from a speech from Dr. Martin Luther King that talks about service, and in the context of the commercial, it came across as disingenuous.
The lesson: Make sure your branding is consistent across the board, from your product or service offering to all of your marketing materials and messaging. 

Marketing strategy successes

L.L. Bean

L.L. Bean, via Facebook and perhaps other touch-points, announced that it was no longer offering a lifetime guarantee, but rather a one-year return policy along with further consideration for defects that occur after that time. The company basically blamed those who abused the policy for having to eliminate it.
Yet, many customers explained that the lifetime guarantee was the only reason to purchase and the only justification for the price points. L.L. Bean kept quiet for a moment, and let other customers come to its defense by explaining the reasonableness of the policy and the need to uphold sustainable business policies. I actually joined in myself on that one! As a result, what could have been bad buzz quickly became a non-news item.
The lesson: Let your loyalists speak on your behalf in good times and in bad. Others can be far more influential to you than you can be for yourself.

CVS

Retailer CVS announced that it will no longer retouch photography in the marketing of its beauty products and it will stamp or label any other brands who continue to retouch or alter imagery, in an effort to promote positive self-esteem and healthy beauty standards. While viewed in conjunction with its decision to discontinue tobacco products a few years back, this move was heralded as yet another triumph.
The lesson: create a powerful platform that people can rally behind and that is at the core of what you do, and stick to it by repeating it with consistent and innovative initiatives over and over again.

Gerber

After 140,000 applications to be the new Gerber spokes baby, the brand picked its first baby with Down Syndrome after 90 years, which met with an immediate standing ovation on social media. The brand announced Lucas on The Today Show. According to Gerber CEO Bill Partyka in a press release, it was Lucas's "winning a smile and joyful expression" that won him the role and by the looks of the pic, everyone could see why.  In one moment, Gerber proved its long-lasting mantra of inclusion that says "every baby is a Gerber baby."
The lesson: Make sure your marketing materials reflect your brand -- and prevailing attitudes that are relevant to your brand.
Marketing is certainly a spectator sport, for big brands and small. Pay attention to what's out there in the marketplace, and you'll learn things that you can positively apply to your marketing plan, too.

10 Secrets to Making Money While You Sleep

10 Secrets to Making Money While You Sleep
Image credit: Tetra Images | Getty Images
 
- VIP Contributor
Entrepreneur, business advisor and online-marketing professional

Now more than ever, people are looking for new ways to make money 24 hours a day, seven days a week, without the need to remain stationed at a desk. But, these new passive ways of earning money do require you to invest a small amount of time automating your work processes. Let me take you through the process.
There are thousands of ways you can make money on the side nowadays. As long as you have an internet connection and a computer or mobile device, your opportunities are endless. Examples of new jobs you could consider for your side hustle include:
  • Blogging
  • Teaching online
  • Creating ebooks
  • Building and flipping websites
While the opportunities for online work are endless, automating them can be more challenging. Although working online will allow you to work from anywhere, it would also be nice to have so spare time on your hands, am I right? If you have found work you enjoy but want to take it a step further by generating income while you sleep, check out my top 10 secrets.

1. Automate marketing, sales, and customer care chatbots.

While you may have already delegated some of your marketing, sales and customer care duties to team members, or even automated them with tools such as HootSuite, there is an easier way to take the time and monetary load off your shoulders.
Chatbots have become extremely popular recently because the technology powering them has evolved dramatically. Today, creating an artificial intelligence-powered chatbot is a piece of cake, and thanks to chatbot-building platforms, you don't even need any coding knowledge.
You can create a chatbot that:
  • Can take orders and answer customer queries from Facebook Messenger, comments, and posts
  • Integrates with all the major payment platforms
  • Is available 24/7 to answer customers from across the world
  • Can push personalized promotions, offers, and deals, on demand

2. Promote yourself as a brand.

Whether you have already found success or are still on the path to finding it, you should look at ways in which you can promote yourself as a brand. Of course, your chatbot will help with minor marketing tasks, but you need to promote yourself in a way that makes others aware that you are a trustworthy, reputable, and a reliable authority figure in your industry.
To achieve this, create informational products, such as books, videos, and online magazines for your audience. Once you've put in hours creating these pieces, the next step is simply to market them and watch the money roll in.

3. Simplify your outputs.

You can't do everything, especially if you want to automate the operational aspects of your business. To get everything done to the best of your ability, you need to simplify your outputs. To do this, hone in on what you are offering.
Instead of offering a huge variety of products and services to your audience, focus on a maximum of five that you do perfectly and grow from there. Take Starbucks, for example. The brand offers coffee, sweets, and some fast food. The simplicity by which it operates is a key reason why it's able to expand its offerings on a global scale.

4. Sell at a flat rate.

Selling your products and services at various rates is complicated and not efficient. Aside from the fact that you probably have clients big and small, from across the world, it can make your invoicing system messy. Create a company that offers specific services at a flat rate and allow customers to buy these subscriptions and packages directly from your website. You'll make more direct sales and your customers will automatically be more invested in you.
Create a company that offers specific services at a flat rate and allow customers to buy these subscriptions and packages directly from your website. You'll make more direct sales and your customers will automatically be more invested in you.

5. Create a product or service that never goes out of fashion.

You need to create a business that either offers a product or service that many people need now or better yet, one that won't go out of fashion. When it comes to products, think of one that can be created cheaply and that requires refills to function.
With this, you'll not only make huge amounts of money selling the original product, but you will receive a steady stream of revenue from the individual refills. Think about a printer, for example; you can now buy one at a very reasonable price, but to use it, you will always need ink. Printers are the product and ink cartridges are the refills.

6. Become an affiliate.

There are a number of ways you can make money without really doing much. For example, you could become an Amazon affiliate. If Amazon makes a sale that comes from the link on your website, you make a profit. Simple. If you have the right following, you could find affiliate marketing extremely profitable.

7. Teach others.

By teaching others, I don't mean switching careers altogether to teach math in a primary school. I'm referring to taking an authoritative role in your field of work and teach entrepreneurs your methods. There are a number of ways you can teach others, some of which include:
  • Mentoring
  • Lecturing at a college or university
  • Writing a blog
  • Creating a book
  • Talking at events and conferences

8. Invest in other companies.

An investment is, in simple terms, a way for your money to make more money. Although your lending needs to be calculated, you should invest some of your profits into other companies that fulfill other needs your customers may have. It's a good way for you to make more money while establishing yourself as a figure that helps others and understands your audience's desires.

9. Hire a team.

As I mentioned before, you can't do everything on your own. Simplifying your outputs is great, but you need to have the right team to back you up. You need a team that is reliable and diverse. Every area of your company needs to be covered by an expert in that field. You will need a marketing, sales, customer care, finance, and human resources guru, among others.

10. Optimize your efforts.

Once every aspect of your company is up and running, you must evaluate, re-evaluate, and optimize them to ensure they are performing to the best of their ability. You wouldn't write a blog post without proofreading and be optimizing it; the same goes for the rest of your marketing, sales, finance, and other operations.

Finally…

Automating your processes will help you organize yourself in a way that makes your operations efficient. By doing so, you will not only make money while you sleep, but you will also have more time to invest in other projects that can be automated in the same way, creating a money-making lifecycle that could eventually make you millions.

How I Make a Full-Time Income in My Spare Time -- And How You Can, Too

How I Make a Full-Time Income in My Spare Time -- And How You Can, Too
Image credit: Westend61 | Getty Images
 
- Guest Writer
Digital Marketing Expert and Trainer

As a young man, I learned how to make money online, initially to pay off my mother’s debt. I’ve used these same skills to create a lifestyle that many dream about, flying 96 times just this past year; living in such places as Johannesburg, Shanghai, Thailand and now Mexico, and speaking on stages all over the world. All because I’ve learned how to make a full-time income in my spare time with affiliate marketing.
I believe affiliate marketing is the easiest way to build a business online, because you don’t have to make your own product, nor build your own audience of people who want your product. Rather, find a product that already has a proven track record, that already sells, and market that product.

1. Find a product you can promote.

To begin, find a product you can promote as an affiliate. I prefer information products over physical products, because there is no production overhead or fulfillment cost, resulting in higher commissions for you. I recommend finding such products on sites like Clickbank.com, JVZoo, Share a Sale, Commission Junction or Peerfly.  
I got my start on Clickbank, which organizes its products by category and ranks them by gravity, a score that quantifies how many affiliates successfully sell that product.  As such, you want to choose a product with a high gravity score.
People buy information products for one of two reasons: in order to pursue a passion or solve a problem. Products that solve problems, what I like to call pain products, tend to be the most lucrative because people are trying to solve a problem that is most likely affecting their well-being. One of the first products I promoted was "vertical leap" training to teach people how to jump higher in basketball. Then I started promoting potty training and erectile dysfunction products. Dog training is another lucrative market. Today, I’m in the business education niche, flying around the world teaching others how to start an affiliate marketing business themselves.

2. Find your audience.

Next, define your audience. Determine who would buy this product and the pain it would solve. A great way to do market research is to look at the media kits of magazines and publications. For example, if you are selling a potty training product, the media kit for a parenting magazine will tell you the demographics of its audience. You can use that information to market to the very same audience. Another place to do research is in online forums your target audience frequents. Read through the forum’s questions and answers to get more information for your market research.

3. Send your traffic to a landing page.

Once you’ve defined your audience, then find a way to reach them. There are many ways to reach out to your target audience. Two good methods are through YouTube and paid to advertise using Facebook. For instance, you can use Facebook ads and Facebook Audience Insights to directly target moms with toddlers and run ads to them.
In your ad, address the problem your audience is trying to solve, such as, in this case, potty training, and offer a video of your solution. Carefully select an image for your ad that attracts your audience’s attention. From my experience with potty training, images of baby butts work! Always collect your audience’s emails so you can sell to them again and again. To do this, send your audience to a landing page, before redirecting them to the product’s sales page. 
In return for giving you their email, offer your audience what is referred to as an "ethical bribe," a free giveaway, such as a video which, to further this case study, shows you how to potty train your child in 30 days or less.  The free video can basically be the Clickbank sales page for that particular product.

4. Monitor your numbers.

Essentially, all that remains is for you to monitor your numbers. For every dollar you spend, you want to get at least a dollar and ten cents in return.
Run your ad to various segments of your target audience, all the while measuring which audience responds best. For example, if you determine the age range of mothers with toddlers as 25 to 40, you can then segment that list into two age groups, 25-32 and 33-40. Use your data to narrow your focus to the age group that responds best.  
You can then further segment that list, and so on until you end up with a target audience that is highly responsive to your offer. The more targeted the audience, the relatively cheaper the ads and the more money you make on the other end. You can also split test the ads themselves, once you have a responsive audience.
Keep a spreadsheet of how much you’re spending on ads, how many emails addresses you collect as a result, and how many of those emails convert. Once you get a handle on how much money it costs you to make a sale, the cost per customer, all that remains is to scale.
Know that, if you can make two dollars for every dollar you spend, you can make $20,000 by spending $10,000.  At the same time, you're building an email list for that audience, to which you can sell more related products.
The process of making a full-time living as an affiliate marketer is simple, but it’s not easy.  Most people are not willing to invest the hours to perfect each one these steps for maximum returns. Rather than do the hard work, they will switch products midstream, or get distracted by a shiny object promising to make them more money in less time. What they fail to realize is that even the shiny object that looks so good on the sales page takes work to turn into a profit.
Rather, develop clarity as to how much money you want to make. And then focus on the path to get you there. Listen, if others are profiting from the product you’re selling, you can, too. Stay the course until you are profitable. Dial into your target market, either through content marketing, paid advertising or a combination of both. Collect your audience’s email addresses, cross-sell them related products and keep track of your numbers. Once you can turn one dollar into two, do it all day long, and soon, you too will be making a full-time income in your spare time.

Wednesday, March 14, 2018

You Have to Pay the Price to Achieve Success

You Have to Pay the Price to Achieve Success
Image credit: Portra | Getty Images
 
- VIP Contributor
International Sales Expert

I’ve said it many times that you have to pay the price now so you can pay any price in the future. Are you willing to pay the price? If you think you can be successful without paying the price, you’re wrong.
Before my dad died, he showed me the value of hard work. He didn't say much, but I always saw him working. He was a man of few words. He didn't explain what he was doing or why he was doing it. He didn’t teach me about work ethic by telling me the importance of it, he showed me through activity. At the time, I never understood why he was working so hard.
Looking back, I think that he should have hired someone to take care of the yard and spend his time on income-producing activities, but he knew that hard work in the face of setbacks is what creates success. He was able to firmly secure his family in the middle class and buy his dream home. He didn’t lower his targets, although he was only able to enjoy the results of his efforts for two years after he achieved them.
You’ve been told before that hard work and sacrifice is required to become successful. Everyone knows that conceptually, but do you actually pay the price to reach your goals? Most people understand the concepts of sacrifice, staying broke, doing whatever it takes, but fail to implement them into their lives. Why?
Because pushing through barriers is uncomfortable. When success is nowhere on the horizon, it’s hard to keep going. Aside from the little I learned from my dad, I didn’t have someone to push me. Nobody mentored me when I was having a problem or facing an obstacle.
Right now, the price you need to pay is taking massive action on your goals. You might not have success right away and that’s the point. You have to stay committed to reaching your potential. That means pushing through obstacles and barriers. That is what creates success. It’s not comfortable. It’s the most uncomfortable thing that you will do but it’s time to step up.
Doing less never solved any of my problems. Understand the value of hard work. You have to get crazy obsessed on doing whatever it takes. That’s like stacking up chips in your success bank so you can cash them out one day in the future. When that day comes, you want the payout to be massive. If you lower your activity, you’re not going to get a massive payout.
Some of you might have a hard time fitting it. Good. That was me, too. I never fit in wherever I went. When I did try to fit in I ended up hating myself and everyone around me that I was trying to please. You don’t have to apologize or water down your purpose. Embrace what you aspire to be. Think about your legacy. I know I’m most happy when I’m helping someone. It’s not about money anymore, it’s about helping people. When I was young, I told my mom that I was going to become super successful so I could help a lot of people. My legacy will not be the money I leave behind. It will be the people that I help.
Dreams do not happen on the couch or bed. They happen out there in the world. Most people never overcome their obstacles, but staying uncomfortable is what makes you able to break through those barriers. It’s not thinking. Most people starve between the idea and attention. They are not able to immediately generate attention, then monetize the idea. That’s what I’m good at. You need to get good, too.
If you’re not 10Xing, you will be depressed. It means that you’re watering down your purpose to fit in. When you don’t operate at 10X levels, you’re settling. Aren’t you tired of settling? Settling is average thinking that gets average results. Is that the legacy that you want to leave behind?
Success starts with a simple decision. Will you expand or contract? Any decision you make, ask whether it’s expanding or contracting. Hire a new employee -- expanding. Not investing in yourself -- contracting. Investing in your business -- expanding. Cutting expenses to save money -- contracting.
10X is not about adding time to decision -- it’s about being unreasonable. Sales is an expansion activity. Decide if the decision you’re making is expansion or contraction. Here’s a secret of success -- you need idea + volume + margin to create success.
Be committed to expansion activities and cut all contractions. Right now you have too much information rattling around in your head and are not taking enough action. Pay the price now. Break down your barriers with unreasonable amounts of activity. Success requires nothing less!

Monday, March 5, 2018

4 Business Tips for Creating Millionaire Success

4 Business Tips for Creating Millionaire Success
Image credit: Tom Merton | Getty Images
 
- VIP Contributor
Entrepreneur and Penny Stock Expert

There has never been a more inspiring time to get into business than now.
If you look at the huge growth in American, British, European and Japanese stock markets, and think you could be one of them too, it’s time to get started. My Tim Sykes Millionaire Challenge has taught me a lot about what works and what doesn’t.
Here are my top millionaire business tips for creating a winning business.

You can do it.

Business has taught me is that you need a commanding self-belief. We’ve all heard the advise fake-it-till-you-make-it. And this is so true. You need to believe in your idea if you’re going to be successful.
I like to look at Winston Churchill as a prime example of what it means to believe in yourself. All those often-repeated quotes come from the short period between 1940 and 1941 when Britain stood alone against the Nazis and was on the brink of defeat.
It’s this unwavering belief that will keep you going.

Are you looking at the big picture?

I looked at the news recently and I saw the US panicking. Analysts railed against the lack of US jobs growth. But if they viewed the big picture they would see a total unemployment rate of 4.1 percent, the best since the year 2000. That’s massive progress.
Don’t allow bad results to derail your confidence. You will always have bad months in business. Look at the big picture and see how far you’ve come and whether you’re still on track to meet your goals.
It also works the other way. Don’t let a single month of good results hide the big picture. Look at your long-term goals.

Risk correlates with reward.

In business you must be willing to take risks to gain those rewards. Every major businessperson in history has taken incredible leaps in the dark to achieve what they did. Take the formation of Rolls Royce. Only a partnership between a magnificent working-class engineer and a leading upper class marketer in England created this iconic brand.
They put everything on the line to do it. Sooner or later you will have to take those risks too. I believe that these risks are inevitable. At the same time, I always take calculated risks. I don’t hit and hope, I research and ensure this is really the right decision.

Keep pushing onwards.

Setbacks, challenges and moments of self-doubt are all features of my business career. And that’s fine. It’s natural.
What separates success from failure is your ability to keep pushing onwards. I go out of my way to be optimistic and to dwell on the bright side of my business. That doesn’t mean I promote blissful ignorance, but it’s important not to live and die on your failures.
Always keep things in perspective and to look to the future. Never allow your setbacks to define you. Think about how to avoid making the same mistakes and staying on track with your goals.
Source: https://www.entrepreneur.com/article/307280