Showing posts with label Starting A Business. Show all posts
Showing posts with label Starting A Business. Show all posts

Tuesday, March 27, 2018

4 Tips for Launching a Successful Business From . . . Your Spare Room

4 Tips for Launching a Successful Business From . . . Your Spare Room
Image credit: MoMo Productions | Getty Images
 
- Guest Writer
Founder and CEO of Quote.com

The man who was arguably our nation's greatest president, Abraham Lincoln, is said to have completed school assignments, as a boy, using a lump of coal as a writing tool and his shovel’s flat side as a desk. Had modern historians analyzed Lincoln's model of asceticism at the time, they likely would have seen a plucky and innovative future president bootstrapping his path to greatness.
Today, that impression might translate to a ringing recommendation that anyone launching a business should eschew the accouterments of high-end commercial office space and tools.
Instead, use the supplies you already have, รก la honest -- and resourceful -- Abe. More to the point, follow the example of roughly half the nation's businesses, which according to data from the Small Business Administration, operate out of private homes.
That’s what I did for the first years of my startup. All I needed to build a corporation was a tiny spare bedroom, a desk, computer and comfy attire. Juxtaposed with Lincoln’s humble trappings, those amenities might seem downright palatial. But I felt less like the resident of a palace and more like a pioneer, navigating the occasionally rough terrain of striking out alone from . . . , my spare room.

All’s not a cakewalk in love or war or working from home.

Does working from home have its benefits? You bet. Rolling out of bed, walking down a short hallway and arriving at your working space is highly convenient. At the same time, the home-based lifestyle has its downsides.
Consider the birth of a child -- our child: My routine changed dramatically as a result. Time and space no longer belonged to me; our newborn’s schedule took precedence. Absolute chaos ensued.
But things calmed down: We moved to a bigger home closer to the childcare setting we needed, and at last I hit my stride again.
Not altogether fortunately, that "stride" included being able to work whenever I wanted -- and that meant I worked constantly. Locked away for 18 hours a day or more, I felt constantly behind where I should be. Yes, the highs were exhilarating, but the lows were challenging. And then the business and I reached a critical juncture that necessitated a big move.
What happened was that my business was acquired, and the new owners asked me to run it from an office. Suddenly, I was thrust into learning the ins and outs of human resources and daily-operations management. But, to take the organization to its eventual multimillion-dollar level, collaboration and continued teamwork -- face-to-face, whenever possible -- were essential.
Still, none of this would have occurred if I hadn’t bootstrapped my business as a home-based startup. If you’re eager to follow this same path, keep in mind some important success hacks I learned that I can share with you.

1. Relinquish your time to the entrepreneurial gods.

Throw out your clock: As an entrepreneur, you’re not getting paid by the hour. You’re getting paid for the tasks you accomplish. When I started my business, my focus was on the tasks I needed to complete in order for my business to make money. Expect to spend copious time doing everything from research and planning to market and execution.
That’s what Grant Cardone meant when he told CNBC that he works 95 hours a week. If you're like me, you won't feel that all the work you're doing is a waste of time. You're working on a passion project under your own direction, not under someone else's constraints.

2. Develop your own playbook.

You set the tone for your business through project management. Therefore, take the reins and create your own rules. You don't have a corporate lease, terms of employment or employees who take vacations or sick time. In your own space, I believe, you'll feel more control over your business and reduced stress levels.
That’s a great asset in an era when 41 percent of startup owners are stressed all the time, according to a survey by BGF Ventures and Street bees. When you start to feel overwhelmed, remind yourself that you don’t have to ask permission to make the next move -- and that that’s a blessing and a time-saver. You don't have to worry about the red tape, anxiety or delays involved in running decisions by higher-ups.
You're running the show.

3. Establish efficient money habits.

Feeling nervous about cash flow? You’re not alone: And half of the respondents in the BGF Ventures/Street bees poll could relate. Remind yourself that in a company's earliest stages, only vital operations require investment. While "vital"-operations costs vary widely by industry -- you couldn't start a five-star restaurant from your kitchen, for example -- most kinds of companies you could start from home would likely include low overhead costs.
Not only will you save money by working out of your home, as long as that works for your business model, but you’ll be able to stock your coffers for a time when you might move to larger digs. Explore several funding options: I personally learned on my home equity to get my company off the ground, and I have zero regrets.

4. Enjoy working in a dress code-free environment.

Richard Branson is a vocal advocate of ditching formalities in most job settings; that’s why you won’t see him or his workers sporting ties or constrictive attire. You might know it as the Steve Jobs school of thought, to which I enthusiastically subscribe. I'd love to own 10 of the same shirts and pairs of jeans because I truly believe that removing the distraction of spending time on my attire would make me more successful.
Think about this for yourself: You wouldn't need to spend 20 minutes picking out clothes in the morning if you were walking down the hall to your home office. So, stop fretting about what to put on your body, and focus on what will make an impact. Believe me: Your superficial sartorial choices won't be what win you customers and contracts.
Overall, had Abe Lincoln lived in a world with laptops, smartphones and digital everything, imagine what he could have accomplished. You're in a better place: You're starting a business in an era that embraces home-based work, so you already have a leg up.
Source: https://www.entrepreneur.com/article/309964

Why You Should Think Twice Before Getting Office Space

Why You Should Think Twice Before Getting Office Space
Image credit: Westend61 | Getty Images
 
- Guest Writer
Entrepreneur and Blogger

For some entrepreneurs, working without an office space is unthinkable. And that’s understandable because for them, an office space is synonymous with work -- and it may boost their productivity too.
Nowadays, outlandish office perks -- ranging from gyms to restaurants -- are the norm, and a desire to fit in with changing times influences some entrepreneurs into getting office space they don’t need. Peer pressure aside, some may feel they’re not really running a business if they have no physical office. Is that the case? Of course not.
If you’re on the verge of renting office space, here are reasons you may reconsider such plans.

1. Remote work is also trending.

While the office perks mentioned earlier (and more) are trending in the startup space, working remotely, a viable alternative to renting an office, is in vogue too. According to a Gallup poll, the number of people working four or five days a week rose from 24 percent in 2012 to 31 percent in 2016. Gallup’s State of the American Workplace Report also shows that 43 percent of Americans spent at least some time working remotely in 2016, a four percent increase from 2012.
Following the crowd isn’t always the best idea, so forget for a moment the numbers on how popular remote work has become. Remote work also has several benefits including boosting productivity, increasing efficiency, reducing operating costs (like costs of office rent) and improving employee engagement.
What’s more, allowing remote work gives you access to talents from all over the world, talents you wouldn’t get otherwise, and sometimes at cheaper rates. One field that can benefit from this is the Blockchain technology sector, where local professionals may be difficult to find or too expensive, and companies often have to look overseas for talent.
Showy office perks are cool and trendy. But so is remote work. And the latter could be just what you need.

2. You’re in debt.

According to a study by the National Association of Realtors, student loan debt stops 40 percent of people from even starting a business. For others who are in debt but manage to start a low-cost business, they need to constantly watch their spending so that they can avoid getting into more debt or swiftly pay off old debt.
If you’re in debt, a physical office is definitely an unnecessary expense. Your focus should be on paying off your debt first. It’s necessary because let’s face it, not every entrepreneur is great at money management. And when you’re in debt, spending money on an office is frivolous.

3. The costs can strain your budget.

Alluring office perks are not the only extras you’ll spend money on if you’re planning to rent a new office space.
First, you need to remember that there are several kinds of offices, from the complete office where everything you’ll need to run your business is included, to an office where you’ll buy your own furniture and pay for other utilities. Obviously, the former is usually more expensive, but you will likely spend more on the latter depending on what you need to set up your office.
Still, aside from costs based on the type of office you’re renting, there’s the cost of decorating it for maximum productivity. Psychologists reckon that the colors used for decorating offices trigger different moods in employees. The end goal is that your office shouldn’t be too drab to inspire you or your employees creatively. Because there’s a thin line between an office that’s inspiring for work and one that’s too distracting to allow any sort of focus.
Nevertheless, even without all these extras, renting an office can already be too expensive for you. The money can be better used to solve other problems in your business.

4. Outsourcing is an option.

I mentioned this briefly earlier, but it deserves its own blurb. There are many benefits of outsourcing, including, but not limited to, saving on office space, higher efficiency, access to skilled workers and lower overhead costs.
Nevertheless, you’ll need to weigh this carefully.
Are the operations you’re planning to outsource a core part of your product or service offerings? Will it require purchasing additional equipment before it is done successfully? What are the cost implications of having someone do it in-house versus outsourcing it?
While you’re considering the potential advantages, consider the drawbacks side-by-side. Issues like revealing confidential information about your business, loss of control in the business’ procedures or communication problems can rear their ugly heads when you outsource work. Can you deal with such difficulties? Is the stress of getting and setting up an office greater than the stress of dealing with or managing outsourced workers?
The size of the global outsourcing industry is huge at $88.9B, but it may not be the solution to your need of office space. Or it could be. You’ll decide.

5. There are other alternatives.

If you’re working from home already and contemplating getting office space, there are other options you’ve probably not examined.
Co-working spaces can eliminate the need for a traditional office. They are affordable and you pay monthly membership fees to use them. Depending on how much you’re paying or available offices in your area, you may get access to a conference room too if you’re building your startup and need to meet regularly with your employees.
If you operate your business in an area where there are small-business incubators, you can apply to one to enable you set up office space for your startup at discounted rates. The downsides here include limited or no availability of incubators in your area, undergoing a tedious application process to be accepted in an incubator and restriction of available incubators to certain industries. Additionally, though leasing arrangements with small business incubators may not be as expensive as getting office space, they’re often pricier than membership fees for a co-working space.
After all considerations, if you eventually decide you need office space, you’re not limited to a traditional office, but can benefit from using a co-working space or leasing from a small business incubator at cheaper rates.

There are substitutes to office space.

Don’t spend a fortune renting an office when you can do without one at least for a while or maybe until you’re more profitable. And if you’re profitable, you can still save money by examining other alternatives discussed here. Whatever your final decision, choose an option that suits your needs or the needs of your business.

Tuesday, March 20, 2018

6 Ways To Build a Successful Business With Your Spouse

6 Ways To Build a Successful Business With Your Spouse
Image credit: Hero Images | Getty Images
 
- Guest Writer
Publicist, Business Owner, Author

Running any successful business can be a difficult and stressful endeavor. Operating a family business can add a whole new level of challenges and dynamics. One husband and wife team has learned how to work together efficiently to grow one of today’s most successful event entertainment companies in New York City.
Fabiola Hesslein and her husband Simon Hesslein, co-founders of the emerging full-service production company Tryon Entertainment, have learned what it takes to build a successful business as a couple. Here are the lessons that I was able to derive from our conversation.

1. Always be clear about your strengths and weaknesses.

Always be very clear about your strengths and weaknesses and how you’ll manage them between the two of you. The temptation is to juggle as many hats as possible in the beginning. But if you both believe there are roles you can’t handle, then seek help to support those areas however you can. The last thing you both want is burnout at the start-up stage.

2. Observe and compliment each other.

Appreciate your spouse’s gifts and talents by observing and complimenting each other. It is an excellent way to strengthen your working relationship and allow you to both to shine individually within the business union -- especially when your team starts to expand. Your team will find leadership and inspiration from both of you.

3. Make sure you both agree on the vision and big picture.

Before launching and diving in together, make sure you both agree on the vision and big picture for your business. List what your successful business affords for the both of you long-term. Communicate if you ever start to see things differently to ensure the business is on track in achieving the end goal.

4. Work-life balance.

Make work-life balance a priority so you both always walk into work with great synergy. Your team will be inspired by this, and it will help maintain great morale and a strong company culture.

5. Celebrate all of your goals and successes as they happen.

Celebrate all your goals and successes as they happen to remind the both of you how well you’re doing as business partners.  

6. Keep the mood light and humorous. 

Try approaching your relationship as you would with your best friend to help set a certain tone at work. Keeping the mood light and humorous will help the well-being of your working relationship.
It seems that with a bit of readjustment, patience and flexibility, it is possible to start and run a successful business with your spouse after all.]

Thursday, March 15, 2018

10 Secrets to Making Money While You Sleep

10 Secrets to Making Money While You Sleep
Image credit: Tetra Images | Getty Images
 
- VIP Contributor
Entrepreneur, business advisor and online-marketing professional

Now more than ever, people are looking for new ways to make money 24 hours a day, seven days a week, without the need to remain stationed at a desk. But, these new passive ways of earning money do require you to invest a small amount of time automating your work processes. Let me take you through the process.
There are thousands of ways you can make money on the side nowadays. As long as you have an internet connection and a computer or mobile device, your opportunities are endless. Examples of new jobs you could consider for your side hustle include:
  • Blogging
  • Teaching online
  • Creating ebooks
  • Building and flipping websites
While the opportunities for online work are endless, automating them can be more challenging. Although working online will allow you to work from anywhere, it would also be nice to have so spare time on your hands, am I right? If you have found work you enjoy but want to take it a step further by generating income while you sleep, check out my top 10 secrets.

1. Automate marketing, sales, and customer care chatbots.

While you may have already delegated some of your marketing, sales and customer care duties to team members, or even automated them with tools such as HootSuite, there is an easier way to take the time and monetary load off your shoulders.
Chatbots have become extremely popular recently because the technology powering them has evolved dramatically. Today, creating an artificial intelligence-powered chatbot is a piece of cake, and thanks to chatbot-building platforms, you don't even need any coding knowledge.
You can create a chatbot that:
  • Can take orders and answer customer queries from Facebook Messenger, comments, and posts
  • Integrates with all the major payment platforms
  • Is available 24/7 to answer customers from across the world
  • Can push personalized promotions, offers, and deals, on demand

2. Promote yourself as a brand.

Whether you have already found success or are still on the path to finding it, you should look at ways in which you can promote yourself as a brand. Of course, your chatbot will help with minor marketing tasks, but you need to promote yourself in a way that makes others aware that you are a trustworthy, reputable, and a reliable authority figure in your industry.
To achieve this, create informational products, such as books, videos, and online magazines for your audience. Once you've put in hours creating these pieces, the next step is simply to market them and watch the money roll in.

3. Simplify your outputs.

You can't do everything, especially if you want to automate the operational aspects of your business. To get everything done to the best of your ability, you need to simplify your outputs. To do this, hone in on what you are offering.
Instead of offering a huge variety of products and services to your audience, focus on a maximum of five that you do perfectly and grow from there. Take Starbucks, for example. The brand offers coffee, sweets, and some fast food. The simplicity by which it operates is a key reason why it's able to expand its offerings on a global scale.

4. Sell at a flat rate.

Selling your products and services at various rates is complicated and not efficient. Aside from the fact that you probably have clients big and small, from across the world, it can make your invoicing system messy. Create a company that offers specific services at a flat rate and allow customers to buy these subscriptions and packages directly from your website. You'll make more direct sales and your customers will automatically be more invested in you.
Create a company that offers specific services at a flat rate and allow customers to buy these subscriptions and packages directly from your website. You'll make more direct sales and your customers will automatically be more invested in you.

5. Create a product or service that never goes out of fashion.

You need to create a business that either offers a product or service that many people need now or better yet, one that won't go out of fashion. When it comes to products, think of one that can be created cheaply and that requires refills to function.
With this, you'll not only make huge amounts of money selling the original product, but you will receive a steady stream of revenue from the individual refills. Think about a printer, for example; you can now buy one at a very reasonable price, but to use it, you will always need ink. Printers are the product and ink cartridges are the refills.

6. Become an affiliate.

There are a number of ways you can make money without really doing much. For example, you could become an Amazon affiliate. If Amazon makes a sale that comes from the link on your website, you make a profit. Simple. If you have the right following, you could find affiliate marketing extremely profitable.

7. Teach others.

By teaching others, I don't mean switching careers altogether to teach math in a primary school. I'm referring to taking an authoritative role in your field of work and teach entrepreneurs your methods. There are a number of ways you can teach others, some of which include:
  • Mentoring
  • Lecturing at a college or university
  • Writing a blog
  • Creating a book
  • Talking at events and conferences

8. Invest in other companies.

An investment is, in simple terms, a way for your money to make more money. Although your lending needs to be calculated, you should invest some of your profits into other companies that fulfill other needs your customers may have. It's a good way for you to make more money while establishing yourself as a figure that helps others and understands your audience's desires.

9. Hire a team.

As I mentioned before, you can't do everything on your own. Simplifying your outputs is great, but you need to have the right team to back you up. You need a team that is reliable and diverse. Every area of your company needs to be covered by an expert in that field. You will need a marketing, sales, customer care, finance, and human resources guru, among others.

10. Optimize your efforts.

Once every aspect of your company is up and running, you must evaluate, re-evaluate, and optimize them to ensure they are performing to the best of their ability. You wouldn't write a blog post without proofreading and be optimizing it; the same goes for the rest of your marketing, sales, finance, and other operations.

Finally…

Automating your processes will help you organize yourself in a way that makes your operations efficient. By doing so, you will not only make money while you sleep, but you will also have more time to invest in other projects that can be automated in the same way, creating a money-making lifecycle that could eventually make you millions.