Tuesday, March 27, 2018

4 Tips for Launching a Successful Business From . . . Your Spare Room

4 Tips for Launching a Successful Business From . . . Your Spare Room
Image credit: MoMo Productions | Getty Images
 
- Guest Writer
Founder and CEO of Quote.com

The man who was arguably our nation's greatest president, Abraham Lincoln, is said to have completed school assignments, as a boy, using a lump of coal as a writing tool and his shovel’s flat side as a desk. Had modern historians analyzed Lincoln's model of asceticism at the time, they likely would have seen a plucky and innovative future president bootstrapping his path to greatness.
Today, that impression might translate to a ringing recommendation that anyone launching a business should eschew the accouterments of high-end commercial office space and tools.
Instead, use the supplies you already have, รก la honest -- and resourceful -- Abe. More to the point, follow the example of roughly half the nation's businesses, which according to data from the Small Business Administration, operate out of private homes.
That’s what I did for the first years of my startup. All I needed to build a corporation was a tiny spare bedroom, a desk, computer and comfy attire. Juxtaposed with Lincoln’s humble trappings, those amenities might seem downright palatial. But I felt less like the resident of a palace and more like a pioneer, navigating the occasionally rough terrain of striking out alone from . . . , my spare room.

All’s not a cakewalk in love or war or working from home.

Does working from home have its benefits? You bet. Rolling out of bed, walking down a short hallway and arriving at your working space is highly convenient. At the same time, the home-based lifestyle has its downsides.
Consider the birth of a child -- our child: My routine changed dramatically as a result. Time and space no longer belonged to me; our newborn’s schedule took precedence. Absolute chaos ensued.
But things calmed down: We moved to a bigger home closer to the childcare setting we needed, and at last I hit my stride again.
Not altogether fortunately, that "stride" included being able to work whenever I wanted -- and that meant I worked constantly. Locked away for 18 hours a day or more, I felt constantly behind where I should be. Yes, the highs were exhilarating, but the lows were challenging. And then the business and I reached a critical juncture that necessitated a big move.
What happened was that my business was acquired, and the new owners asked me to run it from an office. Suddenly, I was thrust into learning the ins and outs of human resources and daily-operations management. But, to take the organization to its eventual multimillion-dollar level, collaboration and continued teamwork -- face-to-face, whenever possible -- were essential.
Still, none of this would have occurred if I hadn’t bootstrapped my business as a home-based startup. If you’re eager to follow this same path, keep in mind some important success hacks I learned that I can share with you.

1. Relinquish your time to the entrepreneurial gods.

Throw out your clock: As an entrepreneur, you’re not getting paid by the hour. You’re getting paid for the tasks you accomplish. When I started my business, my focus was on the tasks I needed to complete in order for my business to make money. Expect to spend copious time doing everything from research and planning to market and execution.
That’s what Grant Cardone meant when he told CNBC that he works 95 hours a week. If you're like me, you won't feel that all the work you're doing is a waste of time. You're working on a passion project under your own direction, not under someone else's constraints.

2. Develop your own playbook.

You set the tone for your business through project management. Therefore, take the reins and create your own rules. You don't have a corporate lease, terms of employment or employees who take vacations or sick time. In your own space, I believe, you'll feel more control over your business and reduced stress levels.
That’s a great asset in an era when 41 percent of startup owners are stressed all the time, according to a survey by BGF Ventures and Street bees. When you start to feel overwhelmed, remind yourself that you don’t have to ask permission to make the next move -- and that that’s a blessing and a time-saver. You don't have to worry about the red tape, anxiety or delays involved in running decisions by higher-ups.
You're running the show.

3. Establish efficient money habits.

Feeling nervous about cash flow? You’re not alone: And half of the respondents in the BGF Ventures/Street bees poll could relate. Remind yourself that in a company's earliest stages, only vital operations require investment. While "vital"-operations costs vary widely by industry -- you couldn't start a five-star restaurant from your kitchen, for example -- most kinds of companies you could start from home would likely include low overhead costs.
Not only will you save money by working out of your home, as long as that works for your business model, but you’ll be able to stock your coffers for a time when you might move to larger digs. Explore several funding options: I personally learned on my home equity to get my company off the ground, and I have zero regrets.

4. Enjoy working in a dress code-free environment.

Richard Branson is a vocal advocate of ditching formalities in most job settings; that’s why you won’t see him or his workers sporting ties or constrictive attire. You might know it as the Steve Jobs school of thought, to which I enthusiastically subscribe. I'd love to own 10 of the same shirts and pairs of jeans because I truly believe that removing the distraction of spending time on my attire would make me more successful.
Think about this for yourself: You wouldn't need to spend 20 minutes picking out clothes in the morning if you were walking down the hall to your home office. So, stop fretting about what to put on your body, and focus on what will make an impact. Believe me: Your superficial sartorial choices won't be what win you customers and contracts.
Overall, had Abe Lincoln lived in a world with laptops, smartphones and digital everything, imagine what he could have accomplished. You're in a better place: You're starting a business in an era that embraces home-based work, so you already have a leg up.
Source: https://www.entrepreneur.com/article/309964

Why You Should Think Twice Before Getting Office Space

Why You Should Think Twice Before Getting Office Space
Image credit: Westend61 | Getty Images
 
- Guest Writer
Entrepreneur and Blogger

For some entrepreneurs, working without an office space is unthinkable. And that’s understandable because for them, an office space is synonymous with work -- and it may boost their productivity too.
Nowadays, outlandish office perks -- ranging from gyms to restaurants -- are the norm, and a desire to fit in with changing times influences some entrepreneurs into getting office space they don’t need. Peer pressure aside, some may feel they’re not really running a business if they have no physical office. Is that the case? Of course not.
If you’re on the verge of renting office space, here are reasons you may reconsider such plans.

1. Remote work is also trending.

While the office perks mentioned earlier (and more) are trending in the startup space, working remotely, a viable alternative to renting an office, is in vogue too. According to a Gallup poll, the number of people working four or five days a week rose from 24 percent in 2012 to 31 percent in 2016. Gallup’s State of the American Workplace Report also shows that 43 percent of Americans spent at least some time working remotely in 2016, a four percent increase from 2012.
Following the crowd isn’t always the best idea, so forget for a moment the numbers on how popular remote work has become. Remote work also has several benefits including boosting productivity, increasing efficiency, reducing operating costs (like costs of office rent) and improving employee engagement.
What’s more, allowing remote work gives you access to talents from all over the world, talents you wouldn’t get otherwise, and sometimes at cheaper rates. One field that can benefit from this is the Blockchain technology sector, where local professionals may be difficult to find or too expensive, and companies often have to look overseas for talent.
Showy office perks are cool and trendy. But so is remote work. And the latter could be just what you need.

2. You’re in debt.

According to a study by the National Association of Realtors, student loan debt stops 40 percent of people from even starting a business. For others who are in debt but manage to start a low-cost business, they need to constantly watch their spending so that they can avoid getting into more debt or swiftly pay off old debt.
If you’re in debt, a physical office is definitely an unnecessary expense. Your focus should be on paying off your debt first. It’s necessary because let’s face it, not every entrepreneur is great at money management. And when you’re in debt, spending money on an office is frivolous.

3. The costs can strain your budget.

Alluring office perks are not the only extras you’ll spend money on if you’re planning to rent a new office space.
First, you need to remember that there are several kinds of offices, from the complete office where everything you’ll need to run your business is included, to an office where you’ll buy your own furniture and pay for other utilities. Obviously, the former is usually more expensive, but you will likely spend more on the latter depending on what you need to set up your office.
Still, aside from costs based on the type of office you’re renting, there’s the cost of decorating it for maximum productivity. Psychologists reckon that the colors used for decorating offices trigger different moods in employees. The end goal is that your office shouldn’t be too drab to inspire you or your employees creatively. Because there’s a thin line between an office that’s inspiring for work and one that’s too distracting to allow any sort of focus.
Nevertheless, even without all these extras, renting an office can already be too expensive for you. The money can be better used to solve other problems in your business.

4. Outsourcing is an option.

I mentioned this briefly earlier, but it deserves its own blurb. There are many benefits of outsourcing, including, but not limited to, saving on office space, higher efficiency, access to skilled workers and lower overhead costs.
Nevertheless, you’ll need to weigh this carefully.
Are the operations you’re planning to outsource a core part of your product or service offerings? Will it require purchasing additional equipment before it is done successfully? What are the cost implications of having someone do it in-house versus outsourcing it?
While you’re considering the potential advantages, consider the drawbacks side-by-side. Issues like revealing confidential information about your business, loss of control in the business’ procedures or communication problems can rear their ugly heads when you outsource work. Can you deal with such difficulties? Is the stress of getting and setting up an office greater than the stress of dealing with or managing outsourced workers?
The size of the global outsourcing industry is huge at $88.9B, but it may not be the solution to your need of office space. Or it could be. You’ll decide.

5. There are other alternatives.

If you’re working from home already and contemplating getting office space, there are other options you’ve probably not examined.
Co-working spaces can eliminate the need for a traditional office. They are affordable and you pay monthly membership fees to use them. Depending on how much you’re paying or available offices in your area, you may get access to a conference room too if you’re building your startup and need to meet regularly with your employees.
If you operate your business in an area where there are small-business incubators, you can apply to one to enable you set up office space for your startup at discounted rates. The downsides here include limited or no availability of incubators in your area, undergoing a tedious application process to be accepted in an incubator and restriction of available incubators to certain industries. Additionally, though leasing arrangements with small business incubators may not be as expensive as getting office space, they’re often pricier than membership fees for a co-working space.
After all considerations, if you eventually decide you need office space, you’re not limited to a traditional office, but can benefit from using a co-working space or leasing from a small business incubator at cheaper rates.

There are substitutes to office space.

Don’t spend a fortune renting an office when you can do without one at least for a while or maybe until you’re more profitable. And if you’re profitable, you can still save money by examining other alternatives discussed here. Whatever your final decision, choose an option that suits your needs or the needs of your business.

Tuesday, March 20, 2018

6 Ways To Build a Successful Business With Your Spouse

6 Ways To Build a Successful Business With Your Spouse
Image credit: Hero Images | Getty Images
 
- Guest Writer
Publicist, Business Owner, Author

Running any successful business can be a difficult and stressful endeavor. Operating a family business can add a whole new level of challenges and dynamics. One husband and wife team has learned how to work together efficiently to grow one of today’s most successful event entertainment companies in New York City.
Fabiola Hesslein and her husband Simon Hesslein, co-founders of the emerging full-service production company Tryon Entertainment, have learned what it takes to build a successful business as a couple. Here are the lessons that I was able to derive from our conversation.

1. Always be clear about your strengths and weaknesses.

Always be very clear about your strengths and weaknesses and how you’ll manage them between the two of you. The temptation is to juggle as many hats as possible in the beginning. But if you both believe there are roles you can’t handle, then seek help to support those areas however you can. The last thing you both want is burnout at the start-up stage.

2. Observe and compliment each other.

Appreciate your spouse’s gifts and talents by observing and complimenting each other. It is an excellent way to strengthen your working relationship and allow you to both to shine individually within the business union -- especially when your team starts to expand. Your team will find leadership and inspiration from both of you.

3. Make sure you both agree on the vision and big picture.

Before launching and diving in together, make sure you both agree on the vision and big picture for your business. List what your successful business affords for the both of you long-term. Communicate if you ever start to see things differently to ensure the business is on track in achieving the end goal.

4. Work-life balance.

Make work-life balance a priority so you both always walk into work with great synergy. Your team will be inspired by this, and it will help maintain great morale and a strong company culture.

5. Celebrate all of your goals and successes as they happen.

Celebrate all your goals and successes as they happen to remind the both of you how well you’re doing as business partners.  

6. Keep the mood light and humorous. 

Try approaching your relationship as you would with your best friend to help set a certain tone at work. Keeping the mood light and humorous will help the well-being of your working relationship.
It seems that with a bit of readjustment, patience and flexibility, it is possible to start and run a successful business with your spouse after all.]

4 Essentials for Succeeding When You Make the Switch to Working From Home

4 Essentials for Succeeding When You Make the Switch to Working From Home
Image credit: Oscar Wong | Getty Images
 
- VIP Contributor
Writer, Consultant, Freedom Advocate, Lifetime Entrepreneur

You’ve seen the ads on social media. The photos and videos of the “laptop lifestyle.” You’ve seen posts from fellow entrepreneurs showing their cars, houses and fancy offices. You’re excited to finally quit your day job and work from the comfort of your home. The thought of taking control of your time, and how you spend your days, is a dream come true. You say goodbye to your coworkers on your last day of “work” and wake up the next day free. You start fresh knowing that your office is 10 feet from your bed.
While it may feel like you’re about to enter the most productive period in your life, there’s something you need to consider. Working from home allows you control, but with that control means your results are tied to your work ethic. You have been used to having someone tell you how to spend your “working” hours. When you punched the clock, you had clear expectations for what you would accomplish during that day. When you work from home, no one is telling you what to do. That means you are responsible for your time -- for maybe the first time in your life.
If you are going to be productive and get the tasks done that build your business, there are four tips that can help. You have a tremendous opportunity if you understand how to maximize it. This can be the most productive period of your life, in which you grow the business you’ve been dreaming about, if you build it the right way.

1. Have a plan for your days and tasks.

It’s amazing and kind of scary how many new entrepreneurs try to “wing it.” There is no plan for how you’ll use your time and for what tasks you need to accomplish. You need a real plan, and you should be consistently updating it. Sit down and map out your year, then break down tasks throughout your months and weeks. Break it down further by planning out your days the night before.
A plan and a list of tasks helps you accomplish your major goals. The good thing is we live in a time with many tools and software. You can download an app or use software for your desktop or laptop. Take advantage of the tools and use them to get organized. Organization is crucial to your productivity as an entrepreneur.

2. Work interrupted for blocks of time.

It's easy to get distracted when you’re at home. Netflix is calling to you. Social media is asking for your time. Emails, unexpected errands and a hundred other distractions can suck you into a black hole of unproductively. Remember, no one is telling you what to do with that time. There is power in working in blocks. You set a specific period of time to work. Make it realistic. You work for an hour and then take a 15-minute break or whatever sequence works for you. Work hard during that block and reward yourself with a break. Don’t try to be a super entrepreneur -- take your breaks.

3. Cut yourself some slack.

There will be days when you’re on fire and days when you don’t get much done. If you have put a plan in place and have figured out your blocks, cut yourself some slack when you have an off day. Entrepreneurship is about freedom. It’s about being in control of your time. You can hit your groove and develop systems to help you accomplish all your goals. Cut yourself slack when you want to take an off day. Take off days. Create a plan that gives you flexibility.

4. Stay accountable.

One of the best ways to stay productive is to have accountability built into your business. Today’s technology and access make that easier. You can join mastermind groups, hire an accountability partner, and team up with entrepreneurial friends. You meet and set plans about what each entrepreneur will accomplish over a specific period of time. Accountability can be a major strategy to help your business grow.
Successful businesses are built when you spend day in and day out putting in the work. It will take a lot of productive days to accomplish your major goals. Working from home is a gift and an opportunity. Make it count by having a plan and using your time wisely.

Thursday, March 15, 2018

5 Marketing Strategies From Major Brands: What You Can Learn From Their Mistakes and Successes

5 Marketing Strategies From Major Brands: What You Can Learn From Their Mistakes and Successes
Image credit: Gregory Rec | Getty Images
 
- Contributor
Marketing Master - Author - Blogger - Dad

Marketing is a spectator sport. We can all learn from each other by observing what brands do in the marketplace, even if we don't have big budgets.
Specifically, we're finding more and more brands making a buzz in the court of social media, and there's something to be learned from every one of them: the good and the, shall we say, not-so-good.

Marketing strategy mishaps

PepsiCo

One of the most newsworthy marketing moments of late came from PepsiCo, which made headlines about snacks designed for women. Twitter lit up like a Christmas tree talking about "Lady Doritos," asking CEO Indra Nooyi to focus on the bigger issues facing women that are making headlines right now. Even Ellen had something to say about it!
The lesson: Before any public announcement, prepare a message track that you have vetted with those closest to you to make sure it all makes sense. Then, make sure you understand the greater consciousness happening in the world and consider it in everything you say and do.

Ram

We recently enjoyed an entire buffet of Super Bowl commercials, many of them scoring quite well with consumers. But, one commercial, in particular, failed to resonate the way the company must have hoped. Ram Trucks used a voiceover clip from a speech from Dr. Martin Luther King that talks about service, and in the context of the commercial, it came across as disingenuous.
The lesson: Make sure your branding is consistent across the board, from your product or service offering to all of your marketing materials and messaging. 

Marketing strategy successes

L.L. Bean

L.L. Bean, via Facebook and perhaps other touch-points, announced that it was no longer offering a lifetime guarantee, but rather a one-year return policy along with further consideration for defects that occur after that time. The company basically blamed those who abused the policy for having to eliminate it.
Yet, many customers explained that the lifetime guarantee was the only reason to purchase and the only justification for the price points. L.L. Bean kept quiet for a moment, and let other customers come to its defense by explaining the reasonableness of the policy and the need to uphold sustainable business policies. I actually joined in myself on that one! As a result, what could have been bad buzz quickly became a non-news item.
The lesson: Let your loyalists speak on your behalf in good times and in bad. Others can be far more influential to you than you can be for yourself.

CVS

Retailer CVS announced that it will no longer retouch photography in the marketing of its beauty products and it will stamp or label any other brands who continue to retouch or alter imagery, in an effort to promote positive self-esteem and healthy beauty standards. While viewed in conjunction with its decision to discontinue tobacco products a few years back, this move was heralded as yet another triumph.
The lesson: create a powerful platform that people can rally behind and that is at the core of what you do, and stick to it by repeating it with consistent and innovative initiatives over and over again.

Gerber

After 140,000 applications to be the new Gerber spokes baby, the brand picked its first baby with Down Syndrome after 90 years, which met with an immediate standing ovation on social media. The brand announced Lucas on The Today Show. According to Gerber CEO Bill Partyka in a press release, it was Lucas's "winning a smile and joyful expression" that won him the role and by the looks of the pic, everyone could see why.  In one moment, Gerber proved its long-lasting mantra of inclusion that says "every baby is a Gerber baby."
The lesson: Make sure your marketing materials reflect your brand -- and prevailing attitudes that are relevant to your brand.
Marketing is certainly a spectator sport, for big brands and small. Pay attention to what's out there in the marketplace, and you'll learn things that you can positively apply to your marketing plan, too.

10 Secrets to Making Money While You Sleep

10 Secrets to Making Money While You Sleep
Image credit: Tetra Images | Getty Images
 
- VIP Contributor
Entrepreneur, business advisor and online-marketing professional

Now more than ever, people are looking for new ways to make money 24 hours a day, seven days a week, without the need to remain stationed at a desk. But, these new passive ways of earning money do require you to invest a small amount of time automating your work processes. Let me take you through the process.
There are thousands of ways you can make money on the side nowadays. As long as you have an internet connection and a computer or mobile device, your opportunities are endless. Examples of new jobs you could consider for your side hustle include:
  • Blogging
  • Teaching online
  • Creating ebooks
  • Building and flipping websites
While the opportunities for online work are endless, automating them can be more challenging. Although working online will allow you to work from anywhere, it would also be nice to have so spare time on your hands, am I right? If you have found work you enjoy but want to take it a step further by generating income while you sleep, check out my top 10 secrets.

1. Automate marketing, sales, and customer care chatbots.

While you may have already delegated some of your marketing, sales and customer care duties to team members, or even automated them with tools such as HootSuite, there is an easier way to take the time and monetary load off your shoulders.
Chatbots have become extremely popular recently because the technology powering them has evolved dramatically. Today, creating an artificial intelligence-powered chatbot is a piece of cake, and thanks to chatbot-building platforms, you don't even need any coding knowledge.
You can create a chatbot that:
  • Can take orders and answer customer queries from Facebook Messenger, comments, and posts
  • Integrates with all the major payment platforms
  • Is available 24/7 to answer customers from across the world
  • Can push personalized promotions, offers, and deals, on demand

2. Promote yourself as a brand.

Whether you have already found success or are still on the path to finding it, you should look at ways in which you can promote yourself as a brand. Of course, your chatbot will help with minor marketing tasks, but you need to promote yourself in a way that makes others aware that you are a trustworthy, reputable, and a reliable authority figure in your industry.
To achieve this, create informational products, such as books, videos, and online magazines for your audience. Once you've put in hours creating these pieces, the next step is simply to market them and watch the money roll in.

3. Simplify your outputs.

You can't do everything, especially if you want to automate the operational aspects of your business. To get everything done to the best of your ability, you need to simplify your outputs. To do this, hone in on what you are offering.
Instead of offering a huge variety of products and services to your audience, focus on a maximum of five that you do perfectly and grow from there. Take Starbucks, for example. The brand offers coffee, sweets, and some fast food. The simplicity by which it operates is a key reason why it's able to expand its offerings on a global scale.

4. Sell at a flat rate.

Selling your products and services at various rates is complicated and not efficient. Aside from the fact that you probably have clients big and small, from across the world, it can make your invoicing system messy. Create a company that offers specific services at a flat rate and allow customers to buy these subscriptions and packages directly from your website. You'll make more direct sales and your customers will automatically be more invested in you.
Create a company that offers specific services at a flat rate and allow customers to buy these subscriptions and packages directly from your website. You'll make more direct sales and your customers will automatically be more invested in you.

5. Create a product or service that never goes out of fashion.

You need to create a business that either offers a product or service that many people need now or better yet, one that won't go out of fashion. When it comes to products, think of one that can be created cheaply and that requires refills to function.
With this, you'll not only make huge amounts of money selling the original product, but you will receive a steady stream of revenue from the individual refills. Think about a printer, for example; you can now buy one at a very reasonable price, but to use it, you will always need ink. Printers are the product and ink cartridges are the refills.

6. Become an affiliate.

There are a number of ways you can make money without really doing much. For example, you could become an Amazon affiliate. If Amazon makes a sale that comes from the link on your website, you make a profit. Simple. If you have the right following, you could find affiliate marketing extremely profitable.

7. Teach others.

By teaching others, I don't mean switching careers altogether to teach math in a primary school. I'm referring to taking an authoritative role in your field of work and teach entrepreneurs your methods. There are a number of ways you can teach others, some of which include:
  • Mentoring
  • Lecturing at a college or university
  • Writing a blog
  • Creating a book
  • Talking at events and conferences

8. Invest in other companies.

An investment is, in simple terms, a way for your money to make more money. Although your lending needs to be calculated, you should invest some of your profits into other companies that fulfill other needs your customers may have. It's a good way for you to make more money while establishing yourself as a figure that helps others and understands your audience's desires.

9. Hire a team.

As I mentioned before, you can't do everything on your own. Simplifying your outputs is great, but you need to have the right team to back you up. You need a team that is reliable and diverse. Every area of your company needs to be covered by an expert in that field. You will need a marketing, sales, customer care, finance, and human resources guru, among others.

10. Optimize your efforts.

Once every aspect of your company is up and running, you must evaluate, re-evaluate, and optimize them to ensure they are performing to the best of their ability. You wouldn't write a blog post without proofreading and be optimizing it; the same goes for the rest of your marketing, sales, finance, and other operations.

Finally…

Automating your processes will help you organize yourself in a way that makes your operations efficient. By doing so, you will not only make money while you sleep, but you will also have more time to invest in other projects that can be automated in the same way, creating a money-making lifecycle that could eventually make you millions.

How I Make a Full-Time Income in My Spare Time -- And How You Can, Too

How I Make a Full-Time Income in My Spare Time -- And How You Can, Too
Image credit: Westend61 | Getty Images
 
- Guest Writer
Digital Marketing Expert and Trainer

As a young man, I learned how to make money online, initially to pay off my mother’s debt. I’ve used these same skills to create a lifestyle that many dream about, flying 96 times just this past year; living in such places as Johannesburg, Shanghai, Thailand and now Mexico, and speaking on stages all over the world. All because I’ve learned how to make a full-time income in my spare time with affiliate marketing.
I believe affiliate marketing is the easiest way to build a business online, because you don’t have to make your own product, nor build your own audience of people who want your product. Rather, find a product that already has a proven track record, that already sells, and market that product.

1. Find a product you can promote.

To begin, find a product you can promote as an affiliate. I prefer information products over physical products, because there is no production overhead or fulfillment cost, resulting in higher commissions for you. I recommend finding such products on sites like Clickbank.com, JVZoo, Share a Sale, Commission Junction or Peerfly.  
I got my start on Clickbank, which organizes its products by category and ranks them by gravity, a score that quantifies how many affiliates successfully sell that product.  As such, you want to choose a product with a high gravity score.
People buy information products for one of two reasons: in order to pursue a passion or solve a problem. Products that solve problems, what I like to call pain products, tend to be the most lucrative because people are trying to solve a problem that is most likely affecting their well-being. One of the first products I promoted was "vertical leap" training to teach people how to jump higher in basketball. Then I started promoting potty training and erectile dysfunction products. Dog training is another lucrative market. Today, I’m in the business education niche, flying around the world teaching others how to start an affiliate marketing business themselves.

2. Find your audience.

Next, define your audience. Determine who would buy this product and the pain it would solve. A great way to do market research is to look at the media kits of magazines and publications. For example, if you are selling a potty training product, the media kit for a parenting magazine will tell you the demographics of its audience. You can use that information to market to the very same audience. Another place to do research is in online forums your target audience frequents. Read through the forum’s questions and answers to get more information for your market research.

3. Send your traffic to a landing page.

Once you’ve defined your audience, then find a way to reach them. There are many ways to reach out to your target audience. Two good methods are through YouTube and paid to advertise using Facebook. For instance, you can use Facebook ads and Facebook Audience Insights to directly target moms with toddlers and run ads to them.
In your ad, address the problem your audience is trying to solve, such as, in this case, potty training, and offer a video of your solution. Carefully select an image for your ad that attracts your audience’s attention. From my experience with potty training, images of baby butts work! Always collect your audience’s emails so you can sell to them again and again. To do this, send your audience to a landing page, before redirecting them to the product’s sales page. 
In return for giving you their email, offer your audience what is referred to as an "ethical bribe," a free giveaway, such as a video which, to further this case study, shows you how to potty train your child in 30 days or less.  The free video can basically be the Clickbank sales page for that particular product.

4. Monitor your numbers.

Essentially, all that remains is for you to monitor your numbers. For every dollar you spend, you want to get at least a dollar and ten cents in return.
Run your ad to various segments of your target audience, all the while measuring which audience responds best. For example, if you determine the age range of mothers with toddlers as 25 to 40, you can then segment that list into two age groups, 25-32 and 33-40. Use your data to narrow your focus to the age group that responds best.  
You can then further segment that list, and so on until you end up with a target audience that is highly responsive to your offer. The more targeted the audience, the relatively cheaper the ads and the more money you make on the other end. You can also split test the ads themselves, once you have a responsive audience.
Keep a spreadsheet of how much you’re spending on ads, how many emails addresses you collect as a result, and how many of those emails convert. Once you get a handle on how much money it costs you to make a sale, the cost per customer, all that remains is to scale.
Know that, if you can make two dollars for every dollar you spend, you can make $20,000 by spending $10,000.  At the same time, you're building an email list for that audience, to which you can sell more related products.
The process of making a full-time living as an affiliate marketer is simple, but it’s not easy.  Most people are not willing to invest the hours to perfect each one these steps for maximum returns. Rather than do the hard work, they will switch products midstream, or get distracted by a shiny object promising to make them more money in less time. What they fail to realize is that even the shiny object that looks so good on the sales page takes work to turn into a profit.
Rather, develop clarity as to how much money you want to make. And then focus on the path to get you there. Listen, if others are profiting from the product you’re selling, you can, too. Stay the course until you are profitable. Dial into your target market, either through content marketing, paid advertising or a combination of both. Collect your audience’s email addresses, cross-sell them related products and keep track of your numbers. Once you can turn one dollar into two, do it all day long, and soon, you too will be making a full-time income in your spare time.